Searching for the perfect diamond engagement ring can feel overwhelming. With so many options—from big-box retailers to wholesale diamond sellers—choosing the right path isn’t always easy. But for a decision as significant as this, working with a custom engagement ring designer can make all the difference.
When Bai began his search, he quickly realized the value of expert guidance. A custom designer not only offers a personal approach but ensures that every detail aligns with your unique vision, budget, and style. Instead of settling for mass-produced designs, Bai chose to create a ring that told his love story—one crafted with intention, precision, and care.
Selecting the Right Diamond
When Bai began his search for the perfect custom engagement ring in Toronto, he wasn’t looking for just any ring—he had a vision. He wanted a one-of-a-kind diamond ring that his fiancée would cherish forever.
After meeting with Sevan, Bai knew he had found more than just a designer—he found someone who truly understood his vision. Sevan’s process was unlike anything Bai had experienced before.
"Visiting Sevan’s office felt more like a collaboration. It wasn’t about being sold a ring; it was about guidance. Sevan provided expert advice while respecting my ideas, and together, we created the perfect engagement ring," Bai recalls.
For Bai, the result wasn’t just a beautiful ring—it was the fulfillment of his dream for a timeless, meaningful design that reflected his fiancée’s personality.
Hand-Picked Diamonds That Tell a Story
When Bai came to Design by Sevan, he had a vision but also some uncertainty about choosing the perfect diamond. After discussing his ideas and budget, Sevan presented him with a curated selection of diamonds, taking the time to explain each stone's unique properties in a way that truly resonated.
“Not all diamonds are created equal, no matter what the certificate says or how pretty the photo looks. My clients hand-pick the exact diamond that will adorn their loved one’s finger. They can view it under a microscope, hold it in their hand, and experience the brilliance firsthand.”
By providing a one-on-one, tactile experience, Sevan empowers clients to make confident and informed decisions—something you can’t replicate with an online image or a certificate alone.
Buyer Beware: Diamond Switching Scams
Avoid Bait-and-Switch Scams: Guaranteed Diamond Authenticity
Many jewellers engage in bait-and-switch scams, showing one diamond and replacing it with a lower-quality stone during the design process.
Sevan is one of the few custom engagement ring designers in Canada who engraves each diamond with a unique serial number, ensuring you receive the exact diamond you choose, giving you peace of mind.
Sevan was very patient and not at all pushy. The advice he gave me was, ‘you get what you pay for,’ and I got the exact diamond I chose.”
By only showing diamonds he has in stock, Sevan avoids mix-ups, delays, and disappointment. Thanks to his strong relationships with trusted suppliers, he delivers top-quality diamonds for nearly every budget.
Personal and Professional Engagement Ring Design
Sevan’s In-House Process: Fast, Reliable, and Stress-Free
It’s common for engagement ring design companies to rely on multiple sources to complete a ring. Whether they order diamonds from various suppliers, ship them away for setting, and then for design, the process can be slow and risky.
Bai was relieved to learn that his ring design would be handled entirely in-house.
“Sevan was always responsive and met all of my very tight deadlines. He even offered same-day resizing when I asked.”
Not only is Sevan hands-on throughout the design process, but his two brothers bring a combined 70 years of industry experience. Arsak, an expert goldsmith, and Herman, a sought-after diamond setter, pour their talent into every custom engagement ring.
At Design by Sevan, every part of the design process is handled in-house by a family of highly respected professionals. This centralized approach ensures high-quality craftsmanship and satisfied clients—just like Bai.
“My experience was extremely positive, and I got a stunning, timeless ring backed by professional service. I highly recommend Sevan
I recently got engaged and it was very important for me to get a truly special ring for my fiancé.
However, I approached this whole process with a certain level of anxiety because of everything I’d read online. Because of this fear, I spent days scouring through online blogs and internet forums to try and educate myself to ensure that this didn’t happen to me.
What did I learn from this experience? I wish I had just gone to Sevan from the very beginning!
Due to my aforementioned skepticism, I selected what I thought was the perfect stone and bought it from an online retailer. From all my research, I thought I got a great deal! However, the stone that arrived was not anywhere close to the quality promised by the retailer and what was written on the accompanying certificate. What’s more, there was a crack at the bottom of the stone that wasn’t even mentioned on the “independent third-party lab report.” Not only did Sevan catch these massive problems, but when the company started giving me a hard time about processing the return, it was Sevan’s advice that ultimately ended up helping me get my money back.
However, that’s not all: After I got my refund and went back to Sevan to purchase a comparable stone, he actually ended up SAVING me a substantial sum of money compared to the original retailer. Furthermore, he helped me design a one of a kind custom hand engraved band in record time.
My fiancé loves the ring and comments on its brilliance and design often.
Thanks for making this truly one of a kind ring for me Sevan!
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