Buying a diamond engagement ring is one of life’s big decisions. The journey to the perfect ring usually begins with a lot of Google searching. The amount of information can be overwhelming—from what to look for in a diamond, to where to buy one, and everything in between. Pulkit Gera’s experience searching for a ring was going from bad to worse…until he met Sevan.
A Crash Course in Diamonds
The Anxiety of Buying a Diamond Online
Pulkit initially decided to purchase a diamond online but approached the process with anxiety due to the cautionary tales he’d read about: fake diamonds, shipping delays, and limited return or exchange options.
“Because of the fear, I spent days scouring through online blogs and internet forums to try and educate myself to ensure that this didn’t happen to me.
Buying a diamond is a significant investment, one that lasts a lifetime. While it’s smart to gather information online, relying solely on blogs or forums without consulting an expert can lead to costly mistakes—much like Googling symptoms instead of seeing a doctor.
Sevan advises his clients to explore multiple sources and educate themselves, but emphasizes the importance of expert guidance. A professional can evaluate quality, value, and ensure you’re making a confident, informed choice.
This is a very difficult industry and certainly not as reputable as it once was. You really need to inspect what you’re buying. The diamond you see online may have the right specifications but once put under the microscope, the quality is usually not as advertised.
Diamond “Certificates” — A False Sense of Security
Pulkit thought he’d found the perfect diamond from a reputable online retailer. Confident in his research, he brought the stone to a custom engagement ring designer in Toronto, expecting to discuss design ideas.
However, Sevan, the designer, noticed something shocking during the inspection. The diamond’s quality didn’t match what the retailer promised or what the certificate stated. Worse yet, there was a crack at the bottom of the stone—an issue completely omitted from the third-party lab report.
Key Takeaway: Online diamond shopping can be risky. Without expert guidance, you might not get what you paid for. Always consult a trusted professional to ensure your diamond meets the quality and value you deserve
Sevan sees these unfortunate situations happen all too often. No amount of research on the Internet can take the place of a highly trained diamond specialist. That’s why Sevan invests time educating his clients so they know exactly what they’re buying.
"Not only did Sevan catch the massive problems with the stone, but when the company started giving me a hard time about processing the return, it was Sevan’s advice that ultimately ended up helping me get my money back."
Lessons Learned in Buying Diamonds
Most of Sevan’s clients come in thinking they’ll spend the majority of their time focused on ring design. However, it’s the diamond selection that requires the most attention. Sevan goes beyond the 4Cs: Carat, Cut, Colour and Clarity to help his clients find the highest quality stone that matches their budget and vision.
“After I got my refund and went back to Sevan to purchase a comparable stone, he actually ended up SAVING me a substantial sum of money compared to the original retailer.
Once the diamond was secured, Sevan and his team got to work bringing Pulkit’s vision to life. The result? A one-of-a-kind custom hand engraved engagement ring delivered in record time.
“What did I learn from this experience? I wish I had just gone to Sevan from the very beginning! My fiancée loves the ring and comments on its brilliance and design often.”
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