Custom Engagement Rings Toronto | Design by Sevan
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A Boy, A Bench, A Beginning
I was ten years old the first time I stepped into a jewelry workshop.
I remember the sound of the tools, the smell of metal and polish, and the quiet focus of the hands at work.
While other kids were still learning multiplication tables, I was watching fire meet gold — and I was hooked.
More Than Jewelry: A Meaningful Craft
Jewelry, for me, has never been about trends or transactions.
From the very beginning, it was about meaning.
Every piece told a story —
✨ of love,
✨ of legacy,
✨ of letting go.
And I knew early on:
I didn’t just want to sell jewelry.
I wanted to make it.
Shape it.
Bring someone’s most meaningful moments to life through custom design.
From Vision to Craft: The Journey of Design by Sevan
That spark led me to years of learning, failing, restarting, and building a name — Design by Sevan.
Since then, I’ve worked with hundreds of clients across Toronto and beyond:
💍 crafting custom engagement rings
🔄 redesigning family heirlooms
🛠 building modern pieces rooted in tradition
And through all those years, one truth has stood out:
This work is not just about what you see in the end.
It’s about trust.
The Invisible Contract
Every time a client sits across from me — or sends that first message — a silent agreement begins:
🗣 I will listen to you.
📐 I will guide you.
💍 I will design something with care.
And in return, I ask for honesty and respect.
Most people honor that.
They come with their dreams, questions, Pinterest boards, and open minds.
We create together — step by step, sketch by sketch — until their story becomes something they’ll wear for life.
These moments remind me why I started so young — and why I’ve stayed in this craft so long.
When the Work Is Forgotten
Not every story ends the way we hope.
After countless hours of consultation, tweaking designs, and rushing to meet tight deadlines, sometimes the version of the story that gets told publicly doesn’t reflect the reality we experienced together.
A few years ago, a client came to me with a diamond he had sourced and a vision for a custom engagement ring. We worked closely, shared inspiration, and agreed on a design. He needed the ring quickly — just two weeks — so he could propose on time. I made it happen.
He proposed.
She said yes.
And shortly after, he messaged me:
“She absolutely loved the ring — thank you so much, Sevan. It turned out even better than we imagined.”
That message meant everything.
But recently, I saw a public review that didn’t match that story. It left out important details, twisted the process, and overlooked the care and effort that went into creating something meaningful.
I’ve learned that not every client approaches a project with the same respect or honesty. Even when you give your absolute best, some may choose to rewrite the story in ways that don’t reflect the truth.
While most people appreciate the work, there are rare moments when effort and intention are disregarded — and that’s disappointing.
Still, I stand by the care and integrity I put into every piece I create.
Honesty Should Never Be Optional
I’ve stayed quiet about these things before.
But after nearly a lifetime in this industry, I’ve realized something important:
✋ Honesty should never be optional.
❌ Not from the designer.
❌ Not from the client.
Why I’m Writing This
This chapter isn’t about venting.
It’s about telling the full story — not just the glossy marketing version.
Because behind every beautiful photo is a process.
Behind every ring is a designer juggling art, business, emotion, and expectation.
And sometimes, behind the scenes, there are moments that hurt.
But I’m still here.
Still designing.
Still learning.
Still committed to building with integrity — and standing up for it, too.
If You're Reading This…
If you’re a client: Thank you.
If you’re a fellow designer: I see you.
If you’ve ever felt like the truth of your work was twisted or ignored —
✨ This story is for you. ✨
Want to Create Something That Lasts?
Let’s build a piece that carries your story — with meaning and honesty.
👉 Book a consultation with Design by Sevan
👉 Explore our custom engagement rings in Toronto