Sevan is…for lack of a better term…the man! My fiance has had her engagement ring for over a year and loves it just as much today as the day I proposed and she still gets compliments on it from random strangers. As a guy, buying an engagement ring can be a pretty intimidating and a slightly terrifying experience. Sevan is calm, honest and to the point. I shopped around quite a bit and found Sevan to be the best on price and on style. I tried big stores like Birks who offers you Perrier when you come in the front door (guess what – you pay for that whether you think so or not) and smaller independent places on Queen west (which was definitely more expensive and I wouldn’t even have been given the opportunity to choose the diamond myself!). Beyond the far better prices and quality design, the best part of my experience with Sevan is that he actually seems to have your interests in mind. We stayed within my budget and he helped me pick a great diamond. Normally most jewelers just go by the four Cs…but Sevan taught me about things like the size of the diamonds table. Which meant that he ended up suggesting a diamond which had a smaller carat size but looked larger to the naked eye because of the table size. He also emphasized the proportions of the ring which can influence how much it sparkles…or the ‘fire’ rating of the diamond. All this to say we are incredibly happy with Sevan and his work and will be going back for our wedding bands..