Sevan is…for lack of a better term…the man! My fiance has had her engagement ring for over a year and loves it just as much today as the day I proposed and she still gets compliments on it from random strangers. As a guy, buying an engagement ring can be a pretty intimidating and a slightly terrifying experience. Sevan is calm, honest and to the point. I shopped around quite a bit and found Sevan to be the best on price and on style. I tried big stores like Birks who offers you Perrier when you come in the front door (guess what – you pay for that whether you think so or not) and smaller independent places on Queen west (which was definitely more expensive and I wouldn’t even have been given the opportunity to choose the diamond myself!). Beyond the far better prices and quality design, the best part of my experience with Sevan is that he actually seems to have your interests in mind. We stayed within my budget and he helped me pick a great diamond. Normally most jewelers just go by the four Cs…but Sevan taught me about things like the size of the diamonds table. Which meant that he ended up suggesting a diamond which had a smaller carat size but looked larger to the naked eye because of the table size. He also emphasized the proportions of the ring which can influence how much it sparkles…or the ‘fire’ rating of the diamond. All this to say we are incredibly happy with Sevan and his work and will be going back for our wedding bands..
Every diamond in the world is unique and different, and a diamond’s ratings alone can’t possibly describe its beauty and brilliance. Professional diamond buyers know that two diamonds with identical ratings can look drastically different. One might be amazingly brilliant while another with the exact same rating could be as lifeless as an ice cube. That’s why a diamond is one of the worst possible items to buy sight unseen.
The fact is, many online diamond companies don’t own their own diamonds—they’re simply looking at a grading report and often don’t actually see the diamonds they’ve sold before they’re shipped to the online buyer. How can you know what you’re buying if they don’t know what they’re selling?
Design by Sevan is different. Our diamond buyers,Herman And Sevan , go overseas three to four times a year to belgium and north west territories. It’s expensive and time-consuming, but it allows us to offer our customers a selection of the most breathtaking diamonds possible – diamonds we’ve seen and exhaustively evaluated in person. Diamonds we are proud to stand behind.